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Better Breath Campaign: Respiration Creation Initiative

Pittsburgh, PA and online (2018)

The Better Breath Campaign was a fictional campaign that responded to the greenwashing tactics employed by many of the world's largest polluters. Royal Dutch Shell, for example, takes pride in working with "environmental and developmental organisations all over the world" as part of its "approach to sustainability." Meanwhile, just outside of Pittsburgh, Shell is constructing a multibillion-dollar ethane cracker plant to create plastics. 

“The idea that the plastic industry is entering the area is very questionable" said Larry J. Schweiger, president of environmental group PennFuture, in an interview with Public Source. The plant "will be a significant source of pollution in the form of carbon dioxide."


With this in mind, the Better Breath Campaign launched its Respiration Creation initiative:


We’re asking all of you to come up with innovative solutions to air purification and carbon dioxide reduction. We put together a step-by-step guide for how to make an air purification and CO2 emissions container. You can follow along the entire time or not at all. Post your creations on the BBC Facebook page. We look forward to seeing your ideas come to life!

Screen Shot 2018-04-22 at 10.19.30

The Frame Gallery, Sustainability Showcase (April 2018)

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